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Market Trends

Market trend analysis needn’t be as scary as it sounds. It’s simply the comparison of industry data over a set time period, designed to recognise any consistent trends or results that could be used to map your business strategy – aligning it with the general direction of your industry.

Market trends tend to be heavily influenced by consumer habits and behaviors. By carrying out the following types of industry trend analysis you’ll be able to determine the moves that could have a direct impact on your overall business performance.

BitCoin / Cryptocurrency

It’s possible to get filthy rich by investing in cryptocurrency in 2022. But you could also lose all of your money. How can both be true? Investing in crypto assets is risky but also potentially extremely profitable.

Cryptocurrency is a good investment if you want to gain direct exposure to the demand for digital currency, while a safer but potentially less lucrative alternative is to buy the stocks of companies with exposure to cryptocurrency.

S&P 500

The Standard & Poor’s 500 Index (S&P 500) is the most commonly used benchmark for determining the state of the overall economy. Many investors also use the S&P 500 as a benchmark for their individual portfolios. The Dow Jones Industrial Average (DJIA) used to be the main gauge of economic health for the U.S., but that index only contains 30 companies and is limited in the sectors it represents. The S&P 500 has become the leading stock index due to its broader scope. Many hedge funds compare their annual performance to the S&P 500—seeking to realize alpha in excess of the index’s returns.

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Watching Market Trends

  • Watching trends keeps you up-to-date with the latest news, not only from your field. You can then see the way this news has been adapted on social media. It matters especially in terms of real time marketing as well as some big events and holidays. You can see how big brands (but not only) cope with situations that can easily happen to you, or that generally happen from time to time.
  • Trends = the well of inspiration. You can do something great, wrong, or jaw-dropping. When watching trends, you’ll often see jaw-dropping things that you wish you’d done to make a buzz. You can learn your lesson and make the most of them for your brand. One of the greatest examples of this is one trend found and analyzed by Sotrender – a video made by… Shell. And if you expect a boring video about some petrol, you’ll be left amazed and surprised. Take a look at the most engaging video in the social media in the UK in September. They made some buzz, they got conversions, and they made it to the top or our ranking! 
  • You have to know what to discuss or write about – trends are not for copying. Trends are for inspiring your own work. If you know that something works wonders and is widely shared, you can try something connected to it and ride on the wave of this topic. Just without producing the exact same piece of content. Maybe a trend is a great way to start an event or a debate? (or at least, a magnificent post on your blog?)
  • You can discover which outcomes work and which don’t in a particular area. And it will be clear to you instead of wasting your time on something that probably won’t work anywhere else than in your head. Below is a quote by Ian Cleary from our personal branding post that suits this perfectly (but instead of reaching out and asking, you can just observe it in trends). Getting some thoughts is one thing, but comparing real data and results as well as measuring the impacts and reaction is another. Sotrender provides you with reports on more engaging/reaching trends and posts – sometimes it’s enough to see them, not necessarily to follow them.
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